New Balance: Athletic Performance Redefined

Lace up those kicks and get ready to run faster, jump higher, and move smoother with New Balance. This legendary sports brand has been redefining athletic performance since 1906. In this article, we’ll explore their latest tech innovations for footwear and apparel. From fresh foam to motion control, we’ve got the inside scoop on features that’ll take your game to the next level. Whether you’re a weekend warrior or training for the pros, New Balance has a shoe (and clothes) designed to help you achieve peak performance. Let’s dive in and see how this heritage company keeps reinventing the footwear game.

New Balance: Pioneering Athletic Footwear

New Balance has been pushing the envelope of athletic shoe technology for decades. In the 1960s, they introduced ripple soles and heel counters for improved stability. By the 70s, they created the first ever running shoe designed for women. ###Innovation in Cushioning

In the 80s, New Balance unveiled ENCAP, a midsole technology that combined EVA and polyurethane for superior cushioning and durability. They followed up in the 90s with ABZORB, a proprietary foam that provided unmatched shock absorption for high-impact activities.

Ahead of the Curve

New Balance was also an early adopter of data-driven design. They used biomechanical studies to create shoes tailored to different foot types and running styles. The brand continues to invest heavily in 3D foot scanning and gait analysis to build cutting-edge shoes for elite athletes and everyday runners alike.

Responsible Manufacturing

New Balance is committed to responsible and sustainable practices. A majority of their shoes are still handcrafted in the US and UK using high-quality, eco-friendly materials. They work closely with factories to establish fair wages and safe working conditions. New Balance proves that innovation and ethics can go hand in hand.

Over 60 years, New Balance has pioneered technologies and design philosophies that have shaped the athletic footwear industry. They’ve demonstrated an enduring commitment to performance, fit, and quality that has earned them a loyal following of fitness enthusiasts and professional athletes. If you want shoes that push the limits of engineering and reflect your values, New Balance has you covered.

The Science Behind New Balance: Innovations for Elite Athletes

FuelCell Technology

New Balance’s FuelCell platform provides an “energy return” system that helps elite athletes get the most out of every stride. FuelCell midsoles are made of a nitrogen-infused polymer that absorbs the impact of each step and then releases that energy to propel you forward. The result is a fast, lightweight ride perfect for track athletes, distance runners and everyone in between.

BOA Fit System

New Balance partnered with BOA Technology to create a “dialed-in” fit for their elite running shoes. The BOA Fit System uses aircraft-grade stainless steel laces and reel systems to distribute pressure evenly across the top of the foot. Runners can finely tune the tightness and make on-the-go adjustments for unparalleled comfort. The BOA Fit System is available on select models like the FuelCell Propel and provides a truly custom fit for professional athletes.

3D Printed Midsoles

New Balance leads the industry in 3D printed midsole technology which allows them to create footwear tailored to an individual’s biomechanics. Their 3D printed midsoles are designed based on a runner’s gait analysis and foot scan to provide targeted support and a precision fit. This pioneering approach to customization helps elite runners maximize their performance and reduce injury risk.

With a dedication to craftsmanship, science and human achievement, New Balance continues redefining athletic performance. Using cutting edge materials and customization, New Balance empowers athletes at every level to push the limits of their potential. The future of running has arrived, and New Balance is leading the charge.

Looking Ahead: How New Balance Is Redefining Performance

Pushing the Limits of Innovation

New Balance is dedicated to pushing the boundaries of athletic performance through cutting-edge technologies and innovative designs. Their research and development teams are constantly engineering new materials and sneaker constructions to maximize speed, endurance, and strength. Some of their latest advancements include FuelCell midsoles that provide an “energy return” with each stride, and 3D-printed midsoles customized to a runner’s foot strike and gait.

Connected Fitness

New Balance is also investing heavily in “connected fitness” – using technology to provide real-time data and feedback to help athletes train smarter and perform better. Their RunIQ app pairs with fitness trackers and smart watches to give runners metrics like cadence, ground contact time, and stride length. New Balance also recently acquired the startup Strava, a popular fitness tracking platform, to strengthen their connected fitness offerings.

The Future is Fast

With cutting-edge innovations in responsive foams, 3D-printing, wearable tech, and connected fitness, New Balance is well-poised to help athletes push the boundaries of human performance. Their vision is a future where sneakers are digitally customized, robotic factories rapidly prototype new designs, and real-time data provides personalized coaching. New Balance is redefining what’s possible in athletic performance, one stride at a time.