You open your wardrobe and sigh. Nothing fits right, nothing looks good – it’s all too tight here or too baggy there. You’ve had enough of ill-fitting clothes that don’t flatter your body. It’s time for a change. That’s where Yours Clothing comes in. We understand your struggles, and we’re here to help. Come behind the seams with us and sneak a peek at our inclusive design process. We’ll take you on a journey from concept to creation, showcasing how we craft garments with your curves in mind. Every cut, every stitch is made to celebrate you and your beautiful body. Join us for a look at how we’re revolutionising plus-size fashion, one gorgeous outfit at a time.
The Origins of Yours Clothing: Our Commitment to Inclusivity
Embracing Diversity through Design
From day one, Yours Clothing has been committed to designing and creating clothing that celebrates diversity and promotes body positivity. Our team of in-house designers begin each collection with inclusivity in mind, ensuring that styles are available in sizes 8 to 32 and cater to a variety of body shapes.
Listening to Our Customers
We value customer feedback and use it to directly influence our designs. By listening to our customers and understanding their needs, we are able to create collections that our community will love. Our product team frequently reviews customer reviews, social media comments, and survey responses to gain insights into what you’re looking for.
A Shared Vision of Inclusivity
Every team member at Yours Clothing, from designers and buyers to warehouse staff and customer service representatives, shares a vision of inclusivity. We work together daily to challenge industry norms and push for more diversity and representation. Our company culture is one of empowerment, acceptance and community. We strive to design not just for our customers, but with them.
Yours Clothing was founded to give every woman the opportunity to express her unique style. Our commitment to inclusivity allows us to continually expand our range, offer the latest trends in every size, and make fashion accessible to women everywhere. We hope you’ll continue to share in our vision. The future of fashion is inclusive, and together we’re making it happen.
Inside the Yours Clothing Design Studio: How Each Piece Comes to Life
Conceptualising the Collection
The design process begins by forecasting upcoming fashion trends and themes. Our in-house designers also consider customer feedback to determine styles, fabrics and prints to include. Once the overall direction is set, the designers get to work creating original prints, choosing complementary colours and brainstorming specific pieces for the collection.
Sketching & Prototyping
The designers sketch preliminary ideas before creating the first physical samples. These prototypes allow the designers to evaluate how pieces will look and fit on a variety of body shapes and sizes. Multiple rounds of sampling and fit testing are done to perfect each garment. Our in-house fit models and customer feedback are invaluable in ensuring the best possible fit and style for every size.
Selecting the Range
Hundreds of sketched and sampled pieces are narrowed down to a cohesive collection that offers a variety of looks to suit every customer. The final designs are selected based on a combination of current fashion trends, customer feedback, and pieces that embody the brand ethos of inclusivity and body positivity.
Pre-Production & Manufacturing
Once the final collection is approved, the technical design team gets to work creating detailed pattern instructions and specifications for every piece. These serve as blueprints for our manufacturing partners to produce the garments to our exacting standards. Multiple quality checks are performed to guarantee consistent sizing and the highest quality for every customer.
The journey from concept to creation is a collaborative process focused on designing a collection as diverse and inclusive as our customers. Every detail, every fit, every style is crafted with inclusivity in mind, so that every customer can find pieces they will feel comfortable and confident in. Our designs are meant to celebrate every body, and it is our hope that every Yours Clothing garment helps our customers feel empowered to confidently be their best self.
Modeling for All: The Faces Behind Our Campaigns
At Yours Clothing, we believe that inclusivity means representing people of all shapes, sizes, ages, ethnicities, and abilities. Our models are real women who embody body positivity and empowerment.
Diverse Representation
Instead of hiring traditional models, we do open casting calls to find women who reflect the diversity of our customers. We value personality, confidence and authenticity over body size or shape. Our models range from size 6 to size 32, and we are always looking to expand to include even more sizes. We aim to represent women of colour and showcase models with disabilities. Every single person deserves to feel seen, and we strive to make that happen in our campaigns.
Promoting Self-Love
The women in our campaigns are selected because they radiate self-confidence. We want to inspire our customers to embrace who they are and celebrate their own unique beauty. Our models discuss how participating in the shoots has made them feel empowered and given them a platform to spread the message of body positivity.
Behind the Scenes
For every campaign shoot, the energy on set is all about building each other up. There is so much support, kindness and bonding between the models, many of whom stay in touch after the shoots. We keep the environment lighthearted and fun, while also being sensitive to everyone’s needs. The end result are images filled with authentic joy and empowerment. Our customers frequently tell us how seeing our campaigns makes them feel represented and gives them a boost of confidence. And that is exactly why inclusivity will always remain at the heart of Yours Clothing.
Conclusion
So there you have it, an exclusive peek into how we create our inclusive clothing line from start to finish. From the initial ideas and mood boards to selecting fabrics and perfecting each pattern, we pour our hearts into making stylish, feel-good fashion for you. Our designers think of everything, down to the little details that make getting dressed each day effortless and enjoyable. We can’t wait for you to try our latest collections and experience the passion and care that goes into each and every Yours garment. When you wear our clothes, you join our community of inspiring, confident women who embrace their bodies and know they deserve to feel amazing. We design clothes with you in mind and hope they help you look as fabulous as you feel!
